AI Optimization
The practice of ensuring website content is readable, understandable, and favored by AI platforms like ChatGPT, Perplexity, and Google AI Overviews. This includes technical accessibility, contextual clarity, and writing style adjustments.

Presence
A measurement of how often your brand or domain is cited or mentioned in AI-generated answers across platforms.

Competitive Presence
This metric compares your brand's representation across AI responses to that of your competitors. A high score means your brand is being mentioned or cited more frequently than peers in responses to similar prompts.

Position Score
An evaluation of where your brand appears in an AI-generated response:

• Top = Your brand is mentioned or cited in the top 25% of the response

• Middle = Your brand is mentioned or cited in the middle 50% of the response

• Bottom = Your brand is mentioned or cited in the bottom 25% of the response

Higher placements are typically more visible to users and indicate stronger AI relevance.


Sentiment Score

A qualitative measure of how your brand is being described in AI responses:

• Positive = Language is favorable or endorsing

• Mixed = Includes pros and cons or neutral observations

• Negative = Highlights drawbacks or criticism

This helps gauge brand perception in AI-generated answers.

Prompts

The natural language questions or statements you're tracking to see how AI models respond. Each prompt is counted once per model (e.g., once for ChatGPT, once for Perplexity). Prompts form the backbone of your monitoring configuration.

Training Data Crawlers

Bots like GPTBot, ClaudeBot, or CCBot that collect data for AI model training.

AI User Agent

A bot identifier used by AI platforms when retrieving web content. Examples include ChatGPT-User, PerplexityBot, and meta-externalagent. Allow listing these in robots.txt and bot protection tools ensures visibility in AI responses.

Content Clarity

AI models can interpret your page after stripping out styling and JavaScript. Pages with overly complex structures, fragmented markup, or text buried in visual elements tend to perform poorly.

Does your robots.txt have specific rules allowing all key AI bots?

A proactive Site Audit flag that checks whether your robots.txt file explicitly allows AI user agents like ChatGPT-User, PerplexityBot, and meta-externalagent. While not required for access, allowing these bots is recommended to reduce friction and avoid blocking AI visibility unintentionally.

Dynamic Content

Website content loaded via JavaScript. Most AI crawlers cannot process this, which means dynamically rendered content may not be cited unless pre-rendered or supported with fallback text.

Structured Data (Schema)

Metadata like JSON-LD that can enrich SEO results. For AI, however, the actual on-page text content is far more influential. Schema should complement - not replace - clear text.